Fashion Trends for Lingerie in 2023: Comfort Meets Style
Show’s entrance at the River Pavilion - Javits Center, NYC
Curve, the annual trade show dedicated to underwear, lingerie, and comfort wear, made its return to New York at the Javits Center, the perfect occasion to check new trends and timeless classic.
As we enter the new year, the fashion trend for lingerie shifts towards a more comfortable and elegant look. Women are looking for lingerie that not only makes them feel good but is also part of their style. In 2023, lingerie is no longer just an undergarment but a fashion statement in its own right.
The fashion trends for 2023 are very distinct from those of the past. When it comes to lingerie trends, the colors and materials that are popular right now are bright hues, geometric patterns, pastel tints, cotton fabric, and charming lace or adorable bow accents.
Vivid magenta has been named the Pantone color of the year for 2023. Magenta, a variation of the color red, stands for the energy and passion required for a better future.
Comfort is key in 2023, and lingerie brands are introducing new fabrics and styles that prioritize comfort and support. From soft cotton to breathable microfibers, lingerie is now designed to be worn all day without discomfort. Brands are also incorporating new technologies, such as moisture-wicking materials, to keep women feeling fresh and dry.
In terms of style, lingerie is moving away from traditional lingerie styles and towards more modern and chic designs. Bold colors and prints, such as metallic hues and floral prints, are becoming increasingly popular. In homage to the now prevalent mindset - driven by social media inputs - of ‘underwear-as-outerwear,’ lingerie is now being designed to be seen and incorporated into an outfit rather than hidden under clothing. Brands are offering lingerie sets that can be worn as outerwear, such as bustiers and corsets paired with high-waisted pants or skirts.
Now that the lockdowns are hopefully a thing of the past and social life is normalizing, we see re-emerging the need and the will for underwear and lingerie suitable for both formal and informal occasions, as well as for romantic seduction and leisure time. We can see that with the return of wired bras, lace, stockings, and strapless bras.
Those upcoming novelties will pair up in 2023 with some classic, evergreen styles.
Florals are timeless designs that add style and modernity whenever they are used. Black is a striking and ageless tint. Bright hues are the welcoming shades of the new year and one of the latest lingerie trends. Wire-free sports bras offer detachable padding, and the cross-back straps add a gorgeous athletic look. Satin-finish underwear will give it a little more sophistication to full-cup, wire-free bras with bow adornment to provide excellent shape and support.
One of the biggest trends in lingerie for 2023 is the rise of sustainable and ethically-made lingerie. Women are looking for lingerie that not only looks good but is also good for the environment and made in a responsible way. Brands are responding by using sustainable materials and fair labor practices to create lingerie that is not only stylish but also eco-friendly.
In conclusion, the fashion trend for lingerie in 2023 is all about comfort, elegance, and sustainability. Women are looking for lingerie that flatters their figure, feels good, and is made in a responsible way. With new materials, styles, and technologies, lingerie is now a fashion statement that can be incorporated into any outfit.
Article and photos by Joseph Ralph Fraia - @jrfstudio - jrfstudio.com
With the contribution of Caterina Han